Microsoft Ignite Recap

Wow, what can we say? Congratulations to all the team who made it possible, manned the stand and put in the work to make sure Ignite 2016 was an absolute success

There's many stories to tell and to be honest there's a lot of great news to come out of Ignite, but we've tried to boil it down to just a few of the highlights here


The Microsoft Talk

We were honoured to be invited on stage with the Microsoft team during their SCOM 2016 presentation at Ignite. Alongside System Center's Principal PM Manager, Mahesh Narayanan, Richard Benwell introduced Ignite to Enterprise Application Monitoring. It's a wonderful opportunity and displays Microsoft's understanding of the key role that SquaredUp can play in the System Center world.

You can watch the whole presentation here


The Stand


Thanks to the tireless work from The Why Agency, we certainly stood out visually. It's been a great opportunity to give a platform to our new branding (courtesy of The Losttime Creative).

The aim was to be fresh and inviting, and we certainly managed that with the tireless efforts of the team on the booth, along with some wicked visual collateral and even some neat augmented reality gear for people to interact with. With our multiple demo stations, Hololens demo and mini theatre, we really caught the audience imagination!



The Swag


In terms of our giveaways, we weren't to be beaten! Awesome branded t-shirts, our classic wristbands but with and added twist of augmented reality Zappar codes, and best of all our plentiful supply of Lego Star Wars sets! Those were a real treat, but don't take our word for it, why not check out the Microsoft Channel9 official giveaway guide


The Party


We celebrated along with a secret Ignite Party on the Wednesday. 

Free flowing cocktails, great music and even a magician! That coupled with the breathtaking view from the  Glenn Hotel Skylounge Bar, this was certainly a night to remember.



Some more photos...