What it means to be truly cost-effective...

cost-effective - adjective

Something that is cost-effective saves or makes a lot of money in comparison with the costs involved.

Advanced English Dictionary. Copyright © HarperCollins Publishers

More vendor BS?

Inspired by our Visual Application Discovery for ServiceNow – which allows you to easily discover and map your applications and save them as ServiceNow Business Services – we wanted to share a few of our thoughts on the well-worn adjective, ‘cost-effective’.

IT vendors love describing their products as being ‘cost-effective’. Firstly, being cost-effective is very obviously a good thing, so who wouldn’t want to describe their product that way? Even if you’re the runaway market leader and your software has a price tag to match, you still want your clients to think that what you’re offering is going to be cost-effective. And if you’re not in that position, then it’s highly likely that an important differentiator of your offering is simply that it’s cheaper than the market leader and / or your other competitors.

Of course, no-one wants to actually use the word ‘cheap’ to describe their product; cheap sounds nasty, cheap smacks of low-quality, cheap sounds like something you only buy because you can’t afford what you actually want. And so, you’ll rarely hear software described as being ‘cheap’ or ‘cheaper’, it’ll be called ‘cost-effective. But what that really means is that it’s cheaper than the alternatives.


So when we talk about our Visual Application Discovery for ServiceNow - which ultimately does carry a significantly lower price tag than other options out there - should we describe it as being ‘cheap’ or as being ‘cost-effective’?

Well, the latter; it’s not cheap, it’s cost-effective, an important distinction in this case and here’s why…

Make the most of your existing investments.

At SquaredUp, we don’t think you need to reinvent the wheel – or go and buy a whole new car! – just to achieve the goals you want. That’s why our Visual Application Discovery for ServiceNow is all powered by your existing investment in Microsoft System Center Options Manager (SCOM).

In purchasing SCOM from Microsoft, you’ve already made a very substantial financial investment. But it’s not just about financial investment. In setting up SCOM, in configuring a SCOM agent on every one of your servers, in deploying the infrastructure and overcoming the networking complications needed to get those agents reporting back to your centralised SCOM Management Group and in setting up the permissions needed to make all that completely secure, you’ve already made a huge investment of time, effort, process and skilled resources. There’s nothing cheap about that.

So, having made that investment, why not make the most of it?

Think smarter, move faster.

That’s why when we build solutions to solve the problems customers are facing – like the problem of fundamentally not knowing what your application topologies and dependencies are and not even knowing how to begin building accurate maps and models -  we first think about what you’ve already got, the investments you’ve already made and how those can be leveraged to deliver the solution you want.

Because our Visual Application Discovery for ServiceNow is powered by your existing investment in Microsoft System Center Options Manager (SCOM) and takes advantage of all the hard work you’ve already done with that platform, it truly is ‘cost-effective’, allowing you to be smarter in the way you use your time and resources, allowing you to get the results you want quickly and without huge new investment in complex new platforms and processes.