Matt Dunn
Operations Director, Focus IT
SquaredUp for MSPs
Dashboards that grow your business.
Plug in the PSA, RMM and security tools you already use. Get dashboards your clients, your service desk and your board will actually look at.
Free forever tier • Connected in minutes • MSP partner packages
Northwind Group · service overview
Shared link · live · refreshed 6s ago
Open tickets
18
↓ 6 vs last week
Avg resolution
3h 12m
↓ 41m vs SLA
Patch compliance
96.4%
412 of 428 endpoints
Tickets raised vs resolved
HaloPSA · last 30 days
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Plugs into the tools you use every day
Use cases
Three audiences. One visibility platform.
Connect your tools once, then use the same live data for client dashboards, service desk wall boards and the numbers you take into leadership meetings.
Show clients what they're paying for. Every day, not once a quarter.
Give each client a link to a live dashboard with their uptime, tickets, patching and security status. They get answers without raising a ticket, and you walk into renewals with a year of evidence on your side.
- Each client sees their own data and nothing else
- No client logins to set up (or reset)
- Monthly summaries sent to their inbox or Teams channel
Client status board
Shared · read onlyMicrosoft 365
Healthy
Endpoints
428 up
Backups
2 late
Threats
0 open
Uptime by service · 30 days
Exchange99.99%
SharePoint99.94%
VPN gateway99.21%
Line of business99.87%
Put the service desk on the big screen
See resolution times, open queues, SLA risk and who's overloaded, live from your PSA. Nobody has to rebuild the same report every Monday morning.
- Readable from across the room
- Hours of manual reporting off your plate each month
- Click through from a queue to the ticket in your PSA
Service desk · today
Auto-refresh 30sUnassigned
7
SLA risk
3
Closed today
41
See which clients actually make you money
Put contract value from your PSA next to the hours your team really spends. Spot the clients who cost more than they pay while there's still time to fix it at renewal.
- Margin per client, per contract, per engineer hour
- Combine PSA, finance and licence data on one dashboard
- Board pack sent out the morning of the meeting
Profitability by client · MTD
HaloPSA + financeNorthwind Group42% margin
Bellhaven Legal36% margin
Cortland Manufacturing14% margin
Ridgeway Care−3% margin
Ridgeway Care has absorbed 3.1× the contracted hours this quarter. Contract renews in 41 days.
Why it's different
Stop moving your data. Start using it.
SquaredUp asks each tool for its data when you open a dashboard. You don't need a data warehouse or pipelines, and you don't end up with a second copy of client data to secure (or pay to store).
Always current
No nightly sync to wait for. The numbers match what's in the tool right now.
No SQL wrangling
Connect a tool and start building. You won't need to write any SQL.
Smaller data footprint
Client data stays in the tools it came from. With no extra copy, there's less to explain at audit time.
Query path
Client URL
Wall board
MCP / AI agent
↑
SquaredUp data meshJoins across tools at query time. Nothing stored.
↑ live query ↑
HaloPSA
NinjaOne
Huntress
M365
Built for the way MSPs work
Easy to build. Even easier to share.
Dashboard designer with AI assist Drag tiles into place, or describe the board you want and let the assistant draft it. Clone it across every client in a couple of clicks.
Share with a link Clients just open a link. No account, no VPN, no PDF attachments. Each link is scoped to one client, so nobody sees anyone else's data.
Scheduled reports Send monthly client summaries and weekly team updates to email or Teams automatically. Nobody has to remember.
Client-friendly by default
Dashboards a non-technical client can read without a walkthrough. Plus a wall-board mode for the office screen.
MCP server for AI workflows
Connect Claude and other AI agents to your data over MCP. Ask questions in plain English, or have them build and update dashboards for you.
MSP partner packages
Multi-client pricing, partner margin and help getting set up, for MSPs rolling SquaredUp out across their client base.
MSPs using SquaredUp
Replaced hand-built monthly client reporting with live shared dashboards.
“Monthly client reporting used to be a two-day job. Now the client just opens the link.”
Gave the service desk a live wall board and cut reporting effort across the team.
“The wall board changed how the desk works. Everyone sees the same queue, all day.”
Rob Brewer
CEO, AxioTech
Unified reporting across a broad client base without moving any customer data.
“One reporting standard across every client, and nothing leaves their system of record.”
Andre Ghanima
.NET + DevOps Developer, Evidi
Build your first dashboard today.
Connect your PSA, pick a template, send the link. The free tier is enough to prove it on one client.
