Top 3 MSP dashboards compared: SquaredUp, BrightGauge and MSPbots

Managed Service Providers (MSPs) live and die by their data. Externally, clients expect clear reporting, fast responses, and visible proof of value. Internally, smooth operations and low overheads are essential to business success. But with so many tools, key data is scattered across multiple systems – PSA, RMM, cloud services, ticketing, monitoring, finance – and that causes blind spots. Dashboards fix this problem by consolidating data into a single view.

Here’s a direct comparison of three leading MSP dashboard tools: SquaredUp, BrightGauge, and MSPbots.

1. SquaredUp – Unified, live dashboards across every tool

SquaredUp connects directly to your existing data sources without duplicating data or building a separate data warehouse. It offers live dashboards that query tools like HaloPSA, Microsoft 365, ServiceNow, Azure DevOps, and countless others.

• Data access: Uses APIs to read data in real-time—no sync delays, no duplication.
• Breadth of integrations: Goes beyond PSA and RMM to include cloud platforms, monitoring tools, and engineering systems.
• Customization: Flexible, with no-code dashboard building and native support for KPIs, SLAs, and drill-downs.
• Setup: Easy to get started with flexible pricing model for sharing with internal and external users.

Strength: Designed for MSPs who need a true single pane of glass across a wide ecosystem.
Limitation: More powerful than basic PSA reporting, so full capabilities can take time to master.

2. BrightGauge – ConnectWise PSA/RMM-focused reporting

BrightGauge focuses on reporting from core MSP tools. Since being acquired by ConnectWise it focuses primarily on the ConnectWise suite of MSP products, but gives those MSPs a way to show clients ticket metrics and service performance.

• Data access: Sync-based; data must be imported into BrightGauge first.
• Integrations: Primarily ConnectWise PSA and RMM, with limited support for other platforms.
• Customization: Basic dashboard building with prebuilt templates.
• Setup: Requires paid implementation and onboarding,

Strength: Good for MSPs using ConnectWise and needing a basic client reporting tool.
Limitation: Narrow scope, very limited product development since ConnectWise acquisition.

3. MSPbots – Automation and reporting combined

MSPbots combines reporting with workflow automation. It includes prebuilt dashboards for MSP operations and offers bots that trigger actions, like reminders for overdue tickets.

• Data access: Sync-based, similar to BrightGauge.
• Integrations: Primarily PSA and RMM, with some automation-specific connectors.
• Customization: Predefined dashboards with some custom options.
• Setup: Requires onboarding and ingestion of data into MSPbots platform.

Strength: Adds basic automation to common MSP processes.
Limitation: Narrow focus and limited flexibility compared to broader platforms.

Conclusion

BrightGauge and MSPbots help with PSA and RMM reporting, but they stop there. SquaredUp takes a broader approach –connecting to every source of operational data without moving or duplicating it. That means live dashboards, full security, and the flexibility to grow beyond MSP basics.

For MSPs ready to deliver true operational intelligence and prove value to clients, SquaredUp is the only tool that scales with the complexity of modern service delivery. To get started, sign up free or schedule a demo.