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Unified visibility for MSPs
Connect HaloPSA, ConnectWise, NinjaRMM, and the rest of your stack to create client-ready dashboards, real-time reporting, and operational insights — without building complex BI solutions.
MSPs operate in high-pressure, customer-first environments where understanding exactly what is happening across client environments is the difference between proactive service and constant firefighting. Yet, many still struggle to get a unified view across their customers, tools, and teams.
Why MSPs struggle with visibility
Most MSPs run a complex stack of tools for PSA, RMM, documentation, finance, and security. This creates several hurdles:
- Siloed data: Critical information is trapped in individual platforms.
- High maintenance: Building custom dashboards often requires specialized SQL expertise or significant time.
- Inconsistent reporting: Capabilities vary significantly between platforms, making it hard to provide a unified experience for customers.
The cost of poor visibility
Poor visibility comes at a cost. Without a clear view across customers, services, and systems, MSPs face:
- Missed SLAs and delayed issue resolution.
- Limited visibility into profitability and P&L performance.
- Manual reporting processes that consume hours of engineering time.
- Margin pressure caused by inefficient operations and tool sprawl.
- Disconnected teams constantly switching between 10–20 different tools.
- Reduced customer trust due to a lack of transparency into service delivery.
For the HaloPSA plugin, I really like the out-of-the-box KPI dashboard in SquaredUp. It provides immediate value without any configuration and serves as a great foundation for building additional dashboard tiles.Matthew Morgan
IT Support Technician, B&D industries
Introducing SquaredUp
SquaredUp is a visibility and reporting platform that connects your existing tools to provide a single, clear picture of your operations. Unlike generic BI tools, it is designed to handle the complexity of IT and engineering data — without requiring you to move or duplicate your data.
Key integrations include HaloPSA, ConnectWise, NinjaRMM, and any tool with a WebAPI, bringing health data, metrics, and dependencies together in one place.
Key features
- Drag-and-drop dashboard builder
- Create and customise dashboards in minutes, without complex queries or specialist reporting skills.
- Role-based access for clients
- Share dashboards confidently with clients using role-based permissions and SSO, ensuring each customer only sees their own data.
- Scheduled reports
- Automate recurring reporting to clients and stakeholders — delivered on your schedule.
- Multi-tenant MSP support
- Manage visibility across all your clients from a single platform, without mixing data.
- Real-time data from PSA & RMM
- Live feeds from HaloPSA, ConnectWise, NinjaRMM, and any tool with a WebAPI.
- SLA tracking and alerting
- Monitor SLA performance in real time and get alerted before breaches happen.
Real customer outcomes
MSPs use SquaredUp to replace manual tasks with live, scalable dashboards.
- Client visibility that builds trust. Give clients self-service access to their own data — no more back-and-forth emails or static PDF reports.
- Real-time business performance. Track service desk metrics and commercial reporting in one place, without switching between platforms.
- Proactive support. Monitor complex IT environments to find and fix issues before customers are impacted.
- Dashboards that win business. Transform visibility from an internal tool into a client-facing differentiator that shows up in proposal
80% cost reduction — Focus IT
~48 hours reclaimed every month — DeKind
QBRs transformed into interactive sessions — AxioTech
Single-pane visibility across all customers — Evidi
Why MSPs choose SquaredUp
The reporting tool landscape has changed. Several alternatives that MSPs relied on are losing momentum or introducing complexity that slows teams down.
| Capability | SquaredUp | BrightGauge | MSPBots | Power BI |
| Built for MSPs | ✔️ | ✔️ | ✔️ | ❌ |
| Client-facing dashboards | ✔️ | Limited | Limited | Custom |
| Infrastructure + service desk visibility | ✔️ | Partial | Partial | Custom |
| Deployment time | Hours | Days | Days-weeks | Weeks-month |
| Ongoing maintenance | Low | Medium | High | High |
| Executive & QBR reporting | ✔️ | ✔️ | ✔️ | Custom |
| Multi-tool visibility | ✔️ | ✔️ | ✔️ | ✔️ |
Bottom line
BrightGauge and MSPBots are focused primarily on reporting, while Power BI offers unlimited flexibility at the cost of complexity. SquaredUp combines MSP-focused reporting, infrastructure visibility, and client-facing dashboards in a platform that can be deployed in hours rather than weeks.
Visibility that scales with your business
Whether you're managing 10 clients or 1,000, SquaredUp gives you the reporting and visibility needed to grow without adding complexity.
