We did it! SquaredUp is now a B Corp
It's been a journey - but we're delighted to finally announce our B Corp certification. Here's the story of how it happened...
After four years.
Hundreds of meetings and conversations.
Countless forms and paperwork submissions…
…We’ve done it. SquaredUp is finally, officially B Corp certified 🎉
We can now say that we are part of a unique global movement – and we couldn’t be more proud, excited, and motivated for our journey ahead.
This is a day we’ve been waiting for for a long time, and we want to share the story of how we got here – but first, we need to answer a question that often gets asked:
What is a B Corp?
A B Corp is a business that goes beyond just making a profit. It's an organization that meets high standards of social and environmental responsibility, transparency, and accountability.
Certified by B Lab, B Corps use their business as a force for good, working to make a positive impact on the world, people, and planet.
For us, being a B Corp is being a business that does the right thing.
Why has SquaredUp become a B Corp?
When people think of B Corps, it’s iconic consumer brands like Ben & Jerry’s, Patagonia, and The Body Shop that come to mind. B2C brands rely on public perception, and the B Corp logo is a powerful tool – a great way to build loyalty and appeal to shoppers looking to make ethical choices.
So why would a B2B company like SquaredUp, which specializes in dashboards and operational intelligence, choose to go through the process?
The answer is simple: SquaredUp has always behaved like a B Corp. From the very beginning, we’ve always set out to do ‘the right thing’, and build a business that aligns with the values of B Corp.
Within our organization, trust is at the core. We’ve built an open, honest, and fair culture offering flexible and remote working with generous compensation, and support for employees to grow, reflect, and take care of themselves.
To our customers, we offer fair, transparent pricing with no confusing tiers or hidden costs. We design our dashboards with ease of use as a primary goal, making data accessible to everyone. We promote responsible cloud consumption, which supports environmental sustainability. The 99% positive feedback from our customers tells us we’re getting things right.
As the next step to formalizing our mission, B Corp certification simply made sense.
While B Corp certification is intentionally rigorous, with high standards that over half of applicants fail to meet on their first attempt, we accepted this challenge as a launchpad to raise the bar for what responsible business looks like. Earning this certification marks the beginning of an exciting new chapter for SquaredUp.
Proud to be a B Corp-er
Every member of our team has added their own piece to the SquaredUp B Corp story. We thought we'd share some voices from across the organization, and let our colleagues describe in their own words what this certification means to them.
Elle Brown
Salesforce Administrator
SquaredUp is a rare breed. It's one of the few companies in my working life that actually puts its money where its mouth is. Caring about people and planet isn't just lip service here, it's embedded everywhere - from the mission to the smallest daily practices.
I'm super happy (and not at all surprised) to hear we got the B Corp cert - it's a perfect fit!
Noorul Huda
Customer Support Engineer
A lot of companies talk about values, but SquaredUp lives them. I’m proud that we prioritize giving back and making a positive impact and being part of something bigger than just the work.
Knowing that we’re using tech to make a difference, while also doing the right thing for people and the planet really motivates me. It’s meaningful, and I’m glad to be part of it.
Simon Argent
Senior Systems Engineer
Getting involved in our B Corp journey has allowed me to contribute to something really meaningful in the company. I saw firsthand how much we care about people and purpose, not just profit.
It’s made me proud to work here, and it’s inspired me to bring that mindset into my own life.
Tom Prince
Finance Manager
The most exciting part of SquaredUp becoming B Corp certified is that it highlights our ethos in working towards our long-term goals.
We've always demonstrated a genuine commitment to both our people and the environment, and it's motivating to know that this will continue to guide us as we work towards our product-related ambitions.
Sam Jacobs
Systems Engineer
SquaredUp is a fantastic place to work with a strong community feel despite our growth. Our B Corp certification proves we're a purpose-driven tech company that puts people and planet alongside profit.
It's reassuring to work for a company with a genuine commitment to social responsibility, and SquaredUp provides real opportunities to give back to the community.
Kirstie Walker
Finance Director
SquaredUp is more than just turning up to work. You're welcomed into a genuinely supportive, collaborative community where everyone is empowered to grow, innovate, and bring their whole selves to work.
From my perspective, it felt like SquaredUp was aligned with B Corp well before the certification.
Built like a B Corp from day one
Since our founding in 2011, we’ve shown that having an ambitious product vision and using our business as a force for good are not mutually exclusive. As a B Corp, we want to prove that the two can help each other: achieving innovation, product success, and rapid growth relies on remaining steadfast to our values, and vice versa.
From partnering with a not-for-profit to encouraging volunteering days among the team, we’re keen to foster a sense of purpose that extends beyond the office and to inspire our people to make a positive impact both inside and outside of the workplace. This emphasis on company culture led to us being named the 5th Best Workplace for medium-sized businesses in 2024. Happy people with a shared purpose can make a big difference.
Today, we are announcing our B Corp certification, but this is just the start of the journey. We plan to spread the word, helping organise community events in our office hubs and across our industry.
If you’ve read this far, thank you. We hope you’ve learned more about B Corp and will help us spread the word. B Corp isn’t meant to be a club. It’s meant to be a better way to do business.
In the words of B Lab: one day, all businesses will work this way.
Richard Benwell
Founder & CEO
From the moment I first learned about the B Corp movement I knew it was right for SquaredUp. We started with a product vision, but we also set out to prove there is a better way to do business.
I’m proud that SquaredUp has joined the fast-growing community of B Corps around the world who believe in using business as a force for good. Thank you to everyone who has helped us reach this amazing milestone on the SquaredUp journey.
Meet SquaredUp
If you're curious about the company behind this announcement, here's a brief explanation of what we do...
SquaredUp takes all the messy, complex data that businesses deal with and turns it into something useful. We create dashboards that bring everything together in one place, so teams can quickly understand what's happening, spot problems, and make decisions faster.
🔍 For IT and operations teams, we provide real-time visibility across all systems and tools, enabling faster problem resolution and proactive issue prevention.
📊 For business leaders, we deliver executive dashboards that translate technical complexity into business insights, supporting strategic decision-making with confidence.
🛠️ For DevOps and engineering teams, we offer comprehensive monitoring and analytics that streamline workflows, reduce downtime, and optimize system performance.
🎯 For organizations of all sizes, we provide a single source of truth that breaks down data silos, improves collaboration, and accelerates digital transformation initiatives.
To find out more about us, and explore our product, head here!
